"Here’s the math as I see it for brand Hillary: The only chance she has to win is to burn down other brands, violate protocol, push harder than many think appropriate. She has to change her brand to achieve her goal. Not only that, but she has to risk the entire Party at the same time. If she does manage to win the nomination, she will be pilloried by the right (the very same Rush that endorsed her in Texas). They’re just waiting for the chance."
Seth Godin: Sunk costs, quitting and the value of your brand
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